dear Innovator
Client: Wowza
Brief: Wowza helps businesses stream anything, anywhere. But they had a visibility problem—clients were becoming competitors, and too few people knew what Wowza actually enabled. They needed a bold, attention-grabbing video to clarify their offering and position them as the go-to platform for scalable video streaming.
What We Did: We created “Dear Innovator”, a cinematic, slightly surreal message to the bold builders of tomorrow. Built around the tagline “We do video”, the film speaks directly to innovators—those dreaming big, launching fast, and building the future.
We took a persona-first approach: introduce the character, present their challenge, and show how Wowza supports their vision. The result? A smart, unusual, and memorable piece featuring an actual dinosaur egg (we wish).
